from grey to great

It all started with a single grey hair at 26. While I was in the middle of building MANSCAPED, stress was piling up and so were the greys. Fast-forward through a few more startups and sleepless nights, and I realized I wasn’t ready to go full silver fox. I needed a real solution, not some temporary dye job. Enter: gonegrey.

After two years of research and development, I created a formula that does what I thought was impossible—naturally reverses greys at the root. no dyes, no mess, just science-backed results. gonegrey was born out of necessity, but it’s here for everyone who wants to manage or reverse greys with confidence.

- Joshua King

from grey to great

It all started with a single grey hair at 26. While I was in the middle of building MANSCAPED, stress was piling up and so were the greys. Fast-forward through a few more startups and sleepless nights, and I realized I wasn’t ready to go full silver fox. I needed a real solution, not some temporary dye job. Enter: gonegrey.

After two years of research and development, I created a formula that does what I thought was impossible—naturally reverses greys at the root. no dyes, no mess, just science-backed results. gonegrey was born out of necessity, but it’s here for everyone who wants to manage or reverse greys with confidence.

- Joshua King

innovation, with a twist

gonegrey removes the stress of grey hair—because wisdom can wait. With innovation and science, we’re giving you back control over your hair and confidence.

Think of us as your trusted "greytender," serving up solutions that go beyond just looks. We want to be your go-to, top-shelf choice for healthy hair, scalp care, and confidence from head to toe.

the real deal for saying bye to greys

clinically tested

Our formula reverses grey hair at the root by boosting melanin production. No harsh chemicals and backed by years of research, we're safe for even the most sensitive scalps.

sustainable

Our packaging is eco-friendly and our formulas are responsibly sourced, so you can care for your hair and the environment at the same time.

effortless

Whether you're managing salt-and-pepper strands or going full reversal, gonegrey fits seamlessly into your morning routine. A spray a day keeps the greys at bay!